Three Creeks Media bought The Military Guide.
You can read the text of the press release at the end of this post.
Here’s more information behind the sale of two top military financial-independence blogs.
For the last few years, The Military Guide blog has been owned & operated by my friend Ryan Guina. We’ve known each other for nearly 10 years, and he’s also run The Military Wallet for over a decade. He understands how to curate a military personal-finance site.
We have a great working relationship: I contribute content to The Military Guide for free (and market my books) while he keeps all of the money that the site earns.
“Keeping all of the money” means that he plowed a large percentage of the revenue right back into the site. He spent months cleaning up the infrastructure and improving its hosting bandwidth, which has led to more readers (and book sales) as well as higher rankings in the search engines.
The site is on a great trajectory, and it’s one of the Internet’s most authoritative collections of military personal finance information.
So he sold it.
I have no idea how much money changed hands, but we’ve discussed the concept a few times. It must be a truly life-changing sum. I doubt he’s buying yachts or personal jets, but he could certainly boost his financial independence lifestyle to cruises and first-class air travel.
It’s Ryan’s story to tell, although I’ll point out that he’s continuing his Air National Guard career because he finds it challenging and fulfilling. I doubt that he’ll start commuting to drill weekends in a limousine, let alone in a NetJets charter.
Long-time readers of this site remember that I sold it to Curtez Riggs in 2013. Back then I’d run the blog for three years, and I realized that I’d rather write posts (and books) than muck around with themes and control panels. Curtez’s “price” for The Military Guide was a very large donation to Wounded Warrior Project, and he ran it for five years. Today he’s a military retiree and an entrepreneur on fire, and he was happy to sell the site to free up his time for more projects with other military vets.
During those years, I’ve donated all of my writing & speaking revenue to military charities like Fisher House Foundation and WWP. It’s over $18K (so far), and I plan to continue this for the rest of my life.
What’s going to change around here?
Not much for now. Three Creeks Media has a widely-respected and highly-ranked cash-spewing machine on their hands, and they’re not going to screw that up. They have way more media experience than me, and I’m not going to hover over their shoulders offering helpful suggestions. You all know that I have way more than enough money for the rest of my life, and I’m happier writing for the site as an experienced volunteer… with links to my books.
During the next few months we’ll figure out where I fit in, but they’ve already indicated that they don’t want to mess with our working relationship. Ryan and I are still running the sites with WordPress permissions as “editors” instead of “admins”, and that only means I won’t see the site’s statistics or… um… hypothetically… be able to glitch the control panel. I’m still running the blog’s comments and the “Contact Me” page.
Ryan and I are still running the Facebook page for The Military Guide. I’m still operating The Military Guide’s Twitter, Pinterest, and Instagram accounts. (Well, yeah, sure, 99.5% of my social media is on Facebook & Twitter.) I’ll continue answering dozens of questions on military Facebook groups like ChooseFI US Military and Personal Finance For Military Service Members and Families. I’m still posting on Linkedin and answering questions through NordsNords at Gmail.
More importantly, I’ll keep writing blog posts about military personal finance. You can peruse a decade of The Military Guide’s post titles on this page and keep sending me your questions.
I’m also working on my third book, and I’ll test-drive its topics here. I’m not fooling anyone— you know that I’ll give away most of the book’s content right here on the site, and eventually I’ll publish it in the usual editions for public libraries. If you buy your own copy, it’ll generate even more revenue for military charities.
That’s the future. Right now, though, what I’m doing all day is spending quality time with family and our toddler granddaughter. That’s the real benefit (and legacy) of financial independence.
Here’s the press release:
For Immediate Release: August 18, 2021 Contact: [email protected]
Three Creeks Media purchases The Military Wallet to help educate Veterans and take control of their financial futures. Three Creeks Media, LLC purchased two of the most well-known military brands to continue building them into the most valuable and user-friendly online personal finance and benefits resources for current service members, Veterans, and their families.
“We purchased The Military Wallet and The Military Guide to build on their strong standing reputation by producing original content and the most up-to-date information available in the constantly-changing military benefits and personal finance world,” said Brittany Crocker, the sites’ managing editor.
“As a Veteran, I’ve experienced first-hand how hard navigating the financial landscape can be,” said Crocker. “My goal is for these sites to give tools to young service members so they can take control of their financial future immediately.”
Launched in 2020, Three Creeks Media, LLC educates consumers about mortgages, real estate, and personal finance through news, commentary, and related content. Kathleen ‘KK’ Howley, an award-winning journalist, serves as Three Creeks Media’s editor-in-chief.
The Military Wallet is a personal finance and benefits website for military members, Veterans, and their families. The goal of The Military Wallet is to help the military community better manage money and understand the programs and benefits available. Air Force Veteran Ryan Guina started the website in 2010 and has been featured in CNN, Money, Forbes, US News & World Report, and more.
Mr. Guina will continue to play an active role in The Military Wallet to help continue the mission of educating military members, Veterans, and their families.
“We are looking forward to building on the years of hard work already done on these sites to serve our fellow Veterans,” said Crocker. “This is an exciting opportunity for everyone involved and marks a new chapter in transparency, accessibility, and understanding for our millions of Veterans and their families.”
About Three Creeks Media, LLC Three Creeks Media is committed to educating consumers about mortgages, real estate, and personal finance. The company provides independent news, expert commentary, and content solutions to publishers in various verticals. Award-winning journalist Kathleen “KK” Howley oversees editorial operations for Three Creeks. Howley spent 15 years covering housing and mortgage markets for Bloomberg, where she won the Gerald Loeb Award for Distinguished Business and Financial Journalism for coverage of the financial crisis.
The Military Guide to Financial Independence and Retirement Price: By Doug Nordman: This book provides servicemembers, veterans, and their families with a critical roadmap for becoming financially independent.
Raising Your Money-Savvy Family For Next Generation Financial Independence Price: Raising Your Money-Savvy Family For Next Generation Financial Independence - The New Book from Doug Nordman & Carol Pittner