I had a good time at Mililani Library last Wednesday night, but it wasn’t so crowded.
OK, OK, only four people showed: the organizer, the volunteer handling the book sales, and… the tenants of our rental home.
The good news is that our tenants asked all the right questions. He’s retired military and he’ll probably stay in his federal civil-service job for a few more years until those retirement benefits vest. Their kids are launched from the nest but they’re still paying in-state college tuition rates for one of them, so they’re planning to stay in our rental home for a while. (Whew!) They have aging parents and relatives on the East Coast, though, so like many local military veterans they plan to eventually move back to the Mainland.
I had a very interesting conversation with the organizer about asset classes and asset allocation. He’s very well read on the subject, but I guess that’s what happens when you’re a librarian. He’s doing far better at his age than I was, and he’s well on his way to financial independence.
I enjoyed helping people with their questions, but it was also a great chance to run through the seminar process. My checklist worked. I remembered to bring all my books, pocket guides, and handouts. I practiced my pitch. The handouts covered everything and people were taking notes. Everybody agreed that PowerPoint was not necessary!
Next I have an offer to do this at the Kailua Library (right next to the Kaneohe Marine Corps base) after the holidays. (Now that the troops are returning home, the bases are a lot busier.) While I’m setting up for Kailua I’ll donate “The Military Guide” to more base libraries and see if they’re interested in seminars too. The nice thing about libraries is that nobody feels any sales pressure, and I get the feeling that the librarians would love to have more crowds in their buildings. It’s a lot easier to set up at a library than to find some other base building that’s open after working hours, let alone deal with security or parking– the libraries have already solved those issues.
One side effect of the seminar: I realized that it’s pretty straightforward to convert this to a podcast or even a video. Pat Flynn of SmartPassiveIncome.com has a great video/podcast on being “Being Everywhere” where he points out how much traffic comes to his website from iTunes (podcasts) and YouTube. The trick with a video is avoiding “talking head syndrome”, but a podcast works very well during commutes or workouts. Pat even sets up easy-to-remember URLs for his podcast listeners to check when they get to a keyboard. It’s just one more way to build an audience.
Between blogging and visiting libraries, though, the “marketing” part of writing a book is starting to take more time than the actual writing. I’ll get sales numbers from the publisher next month (along with a royalty check). Hopefully those will give me enough data to help decide how much more weekly effort I’d like to put into all of this!
Please help me figure out how you’d like to connect: do you prefer to read the blog, or would you be more likely to spend the time on podcasts & videos? Add a comment below or send me an e-mail!
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